Yu Suda’s Pop Anachronisms

30.05.2018

©Yu Suda

Enveloped in a magnificent kimono, a stern-looking grandmother eating chips in a well-known hamburger joint. It’s a scene that raises a smile, and yet there is nothing unusual about it.

In a country where anachronisms are commonplace, Yu Sudas images have a particular flavour about them which is effortlessly seducing consumers and advertisers alike (Sapporo, Japan Airlines and even Nike, to name a few). By incorporating contemporary logos and symbols into sketches that, at a casual glance, might appear to have come from prints from the Edo period, this artist from Tokyo reminds us, with a smile, of the very real clash between different eras and their values.

©Yu Suda

©Yu Suda

@uyudas