BODYSONG, the Nostalgia of Streetwear

11.06.2018

© Shunichi Oda

Deliciously formless and resolutely oversized, Shunsuke Aoki aka BODYSONG, brings you clothes that throw you right back to the heart of the 1990s: reminiscent of the designer’s native Japan, growing up during the lost decade.

His main source of inspiration is world travel. “I take photos in order to document what I like, and when I get home I begin to create sketches of everything I saw”, says Aoki. While the designer accords a considerable importance to improvisation, his pieces are sufficiently polished to make you think otherwise.

Whether his brand is a nod to the Beastie Boys’ Body Movin or not, since its inception in 2010, BODYSONG has embodied a hip-hop-influenced view of fashion that refuses to take itself too seriously.

©Shunichi Oda

©Shunichi Oda

©Shunichi Oda

©Shunichi Oda

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