Master Chef Pierre Hermé Collaborates with Japanese Fashion Makers Creating Enjoyable Clothing and Accessories that Elicit Smiles
The name Pierre Hermé in katakana characters has started appearing on the chests of gray sweatshirts and white T-shirts, giving the clothing a fascinating appeal with a certain sense of humor. From whence does this power arise? The name-value of a famous pâtissier? A clever twist to the trend of using Japanese words and phrases on clothing? What lies behind the secret?
All of these items are original to ‘Made in Pierre Hermé Marunouchi’, a new concept shop which opened in Tokyo in November 2018 by Pierre Hermé, who pioneered the boom in sweet macaroons sweeping through Japan. The new concept includes a collection of products minted through collaboration with manufacturers throughout Japan he has come to admire. The logos adorning the clothing were created under the direction of graphics designer Naomi Hirabayashi. Their stylishness owes much to her typography that uses narrow fonts and vertical writing.
The clothing itself is of the best workmanship in Japan, the sweatshirts being made by Loopwheeler, and the T-shirts by Kume.jp. Loopwheeler is a brand that has become synonymous with soft-touch sweatshirts made on an old-style loopwheel machine. Kume.jp is a brand of the Kume Company that has been making T-shirts for over half a century. This is a collaboration between the creators of Japanese fashions, known throughout the world, and French flavors. Especially now that food culture is transforming daily life with increasing dynamism, the synergy may perhaps open up new avenues of opportunity.
Made in Pierre Hermé Marunouchi
The Vision of Toshiyuki Inoko, a Founder of teamLab
What exactly is teamLab, known as an art collective? To find out, we interviewed its founder and chief representative, Toshiyuki Inoko.
Hrímnir - Nordic Ramen in Oslo
Hrímnir ramen in Oslo is a very unique project. Its chef and owner, American microbiology scientist David Quist has no training as a chef whatsoever.
'Weaving Shibusa', the Documentary which Proves that the Best Denim Comes from Japan
Levi’s jeans may be known worldwide, but the documentary Weaving Shibusa proves that they are not the best in terms of quality – far from it, in fact.
Kabuki Prints Soon to be Displayed at the British Museum
Kabuki, the traditional Japanese epic form of theatre which enjoyed its heyday from the 1600s to 1800s, is centred on male plays.
Yuri Himuro's Creative Textile Creations
The Japanese designer Yuri Himuro, who specialises in textile design, has now developed her own weaving mechanism, resulting in unique motifs.