Master Chef Pierre Hermé Collaborates with Japanese Fashion Makers Creating Enjoyable Clothing and Accessories that Elicit Smiles
The name Pierre Hermé in katakana characters has started appearing on the chests of gray sweatshirts and white T-shirts, giving the clothing a fascinating appeal with a certain sense of humor. From whence does this power arise? The name-value of a famous pâtissier? A clever twist to the trend of using Japanese words and phrases on clothing? What lies behind the secret?
All of these items are original to ‘Made in Pierre Hermé Marunouchi’, a new concept shop which opened in Tokyo in November 2018 by Pierre Hermé, who pioneered the boom in sweet macaroons sweeping through Japan. The new concept includes a collection of products minted through collaboration with manufacturers throughout Japan he has come to admire. The logos adorning the clothing were created under the direction of graphics designer Naomi Hirabayashi. Their stylishness owes much to her typography that uses narrow fonts and vertical writing.
The clothing itself is of the best workmanship in Japan, the sweatshirts being made by Loopwheeler, and the T-shirts by Kume.jp. Loopwheeler is a brand that has become synonymous with soft-touch sweatshirts made on an old-style loopwheel machine. Kume.jp is a brand of the Kume Company that has been making T-shirts for over half a century. This is a collaboration between the creators of Japanese fashions, known throughout the world, and French flavors. Especially now that food culture is transforming daily life with increasing dynamism, the synergy may perhaps open up new avenues of opportunity.
Made in Pierre Hermé Marunouchi
Telephone: 011-81-3-3215-6622
TRENDING
-
A Rare Japanese Garden Hidden Within Honen-in Temple in Kyoto
Visible only twice a year, ‘Empty River’, designed by landscape architect Marc Peter Keane, evokes the carbon cycle.
-
Colour Photos of Yakuza Tattoos from the Meiji Period
19th-century photographs have captured the usually hidden tattoos that covered the bodies of the members of Japanese organised crime gangs.
-
The Forest that Inspired 'Princess Mononoke' in Yakushima
This mountainous island is teeming with natural wonders, from beaches with star-shaped sand to a virgin forest that inspired Hayao Miyazaki.
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
The Nobu Empire, the Fruit of the Friendship between the Chef and Robert De Niro
The two men are partners in Nobu Hospitality, a luxury restaurant and hotel brand that has become a global success.