The King of Japanese Online Retail Offering Custom-Made Clothing for Everyone
Ever found that size M is too small from one brand but too big from another? Does shopping sometimes feel like a trial? Yusaku Maezawa, founder and CEO of the website Zozotown, has just launched Zozo, its first international brand, with the slogan “Be unique. Be equal.” But if you want to order a t-shirt, you’ll have to put on a rather unusual body measurement suit first…
This ZOZOSUIT requires three steps. First, you need to download an app to order it. Next, the suit measures the dimensions of your body precisely and creates a 3D image of your body measurements on the app. Finally, once this information has been saved, Zozo suggests the types of jeans, t-shirts and other products which perfectly fit each unique body.
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