‘The Party Bus’, Shiseido Latest and Most Striking Film


Shiseido are making a splash with their latest film The Party Bus which lasts just 3 minutes and 30 seconds. They advocate values of freedom and choice by devoting this short film to the relationship between make-up and self-expression. Directed by Show Yanagisawa, the film features Princess Kaguya (from a 10th-century Japanese folk tale) played by model Elena An, her lover Dracula, performed by the dancer ENDo, and a mysterious samurai, played by model Rina Fukushi.

The characters attend a party organised in a bus, where indecision dominates for Princess Kaguya who struggles to choose between two potential suitors. Shiseido imagines the story of a love triangle where Kaguya wanders disconcerted and confused by her feelings. The young woman manages to listen to her heart despite the noise and rushes into the arms of Rina Fukushi.

The passionate red on the lips of both lovers then comes to life and reveals an animated scene played out across on their respective faces, thus mixing fantasy and fiction. The film depicts an intimate and suspended moment that stages personal courage and self-acceptance by making makeup a key player in freedom of expression.

Creative Director : Masato Kosukegawa (Shieido Co.,Ltd.) · Copywriter : Aya Ueki (Shieido Co.,Ltd.)/Mike Burns (Shieido Co.,Ltd.) · Web Director : Tomoaki Yamura (Shieido Co.,Ltd.) · Computer Artist : Slanted Agency · Producer : Mika Ishii (Shieido Co.,Ltd.) · Film Production Company : Towerfilm · Tokyo Director : Show Yanagisawa · Cinematographer : Senzo Ueno · Gaffer : Masachio Nishida · Production Designer : Yui Miyamori · Executive Producer : Yoshito Imai · Film Producer : Masahiro Kijima · Production Manager : Hidenori Tsumoto · Choreographer : Psyche · Stylist : Takeru Sakai · Make Up : Sawako Yuri · Hair : Hirofumi Kera · Post-Production Company : Iemoto Inc. · Tokyo Editor : Masumi Nishibori · Post Producer : Youhei Araki · Colorist : Ben (Tokyo) · Flame Artist : Kenichi Sasaki · Special Effects Company : Kyouritsu Kougei Co,Ltd · Tokyo Animator : Masanobu Hiraoka (Caviar) · Sound Production Company : Yuge Inc. · Tokyo Sound Studio Producer : Kazuyoshi Tonami · Music Composer : Yuma Yamaguchi · Music Arranger : Libro