Yu Masui, the Most Eccentric Blogger in Fashion

23.06.2019

WordsManon Baeza

 

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An unmissable personality in the fashion world, Yu Masui is by far its most-talked about public figure, with each of his looks more eccentric than the last. This London-based blogger and journalist with a unique style started out as a buyer. But very soon, his talent for picking out rare gems and his flair for finding emerging talent made him one of the key figures in contemporary fashion.

Every Fashion Week, Yu Masui impresses fashion critics and commentators with his style, which is always sharp and on point. When you flick through the ‘street style’ section in magazines, you’ll often find him featured. Multicoloured garments, dressing gowns worn as jackets, short-shorts, shoes in the shape of fish or animals’ paws or boldly transparent pieces, this Japanese icon never ceases to inspire the fashion world with his daring and don’t-care style, which he advocates and takes great pride in.

For those interested, in his spare time, Masui writes about food, travel, beauty, lifestyle and fashion on his personal blog.

 

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