The cool climate found on the North side of Mt. Aso offers a unique environment for the thriving forestry industry. The area is home to a high-quality grained wood, known as Oguni cedar.
FIL, the new interior and lifestyle brand uses thinned Oguni cedar and relies on inspiration that spans over the last 250 years. Delicately finished with a copper color paint, FIL’s metal framework construction brings out the wood’s beauty and achieves a sleek look for a light and modern atmosphere.
Along with the introduction of the FIL brand, their flagship store, FIL Store opened in the Aso District’s Minami-oguni. Customers peruse FIL’s furnature product line and room fragrances while enjoying the elegant natural environment surrounding Aso and the Oguni cedars.
Words: Hisashi Ikai