Hold it. Wear it. Experience clothing with all five senses.

TOPICS

Hold it. Wear it. Experience clothing with all five senses.

Anymore, clothing is often bought with the click of a mouse. Bricks and mortar seem to be a relic of a past that’s slipped away. The RERACS FITTING HOUSE offers customers a full sensory experience with space that’s been transformed by displays and changing rooms. The brand, RERACS, carries a charm through select fabrics and stitching that extends charm to the wearer. Tops, bottoms, outerwear, the store carries a full line that includes new pieces and their standard items, which they’ve labeled masterpieces. Feel the gentle material against your skin as you slip your arms into the sleeves of a shirt. The charm of RERACS is akin to falling in love. An allure to a product that’s almost all consuming.

Words: Pen Editorial

THE RERACS FITTING HOUSE
Address: VILLA BIANCA 2F, 2-33-12 Jingu-mae, Shibuya-ku, Tokyo
Tel: 03-6432-9710
Opening hours: 11am-8pm
Closed: Irregular
© Mai Hokari The store’s interior incorporates the building’s brass and stone into a soft white tone.
© Mai Hokari Mostly known for their black clothing, RERACS surprises with a variety of new color variations.

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