Narifuri continues its pursuit of new city–cycling fashion, and they’re celebrating their tenth anniversary with the renewal and reopening of their flagship store in Sendagaya. The first floor houses the mechanic shop, Charifuri, and, on the second floor, the product lineup adorns the walls and ceilings. The company has grown with the street fashion scene in Tokyo, offering fixed-gear bicycles before they gained popularity. Now, their business sits in the center of this scene. Their pocketable seersucker jacket leads their lineup this summer, offering a breathable mesh liner within a light, stretchable jacket that brings a little comfort and style to sweltering Tokyo summers. This washable jacket keeps its shape wash after wash. “We’re moving forward with interesting endeavors from rental cycles to collaboration with famous brands,” says a member of staff. Nafuri. The best gear for styling on two wheels.
- narifuri tokyo
Address: 3-52-1 Sendagaya, Shibuya-ku, TokyoTel: 03-3403-3007Opening hours: 12pm-8pmClosed: Monday