The Hottest Clothing and Gear

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The Hottest Clothing and Gear

Narifuri continues its pursuit of new city–cycling fashion, and they’re celebrating their tenth anniversary with the renewal and reopening of their flagship store in Sendagaya. The first floor houses the mechanic shop, Charifuri, and, on the second floor, the product lineup adorns the walls and ceilings. The company has grown with the street fashion scene in Tokyo, offering fixed-gear bicycles before they gained popularity. Now, their business sits in the center of this scene. Their pocketable seersucker jacket leads their lineup this summer, offering a breathable mesh liner within a light, stretchable jacket that brings a little comfort and style to sweltering Tokyo summers. This washable jacket keeps its shape wash after wash. “We’re moving forward with interesting endeavors from rental cycles to collaboration with famous brands,” says a member of staff. Nafuri. The best gear for styling on two wheels.

narifuri tokyo
Address: 3-52-1 Sendagaya, Shibuya-ku, Tokyo
Tel: 03-3403-3007
Opening hours: 12pm-8pm
Closed: Monday
© Atsuko Toyama The bright, open space on the second floor displays narifuri’s robust product line, including sport and casual wear as well as a high-end suit line.
© Atsuko Toyama The seersucker pocketable jacket and trousers are perfect for summer.
© Atsuko Toyama Narifuri’s distinctive pullover windbreaker with hachi no ji zippers in the shape of the character for the number 8 (A Japanese play on words with the number eight and bee, both pronounced hachi). A reliable ally during the rainy season.
© Atsuko Toyama On the first floor, you can eexperience a full range of the latest models. The map behind them is for showing Tokyo places to visit by bike recommended by the staff.

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