While many furniture retailers in China chase the kind of success Ikea enjoys, one emerging brand is taking off at a fast pace. ZaoZuo started just three years ago, but they sell over two-thousand different products ranging from furniture to accessories, created in collaboration with over one-hundred designers in twenty-seven countries. Price points are set higher than Ikea to attract a new upper-end clientele. This year ZaoZuo received twenty-million dollars in investment capital, and they plan to open new stores as they grow. While China is experiencing an investment bubble as new industries pop up around the country, ZaoZuo is the frontrunner for interiors—where one can find furniture by famous western designers such as Luca Nichetto. We’re excited to see where they go next.
Words: Junko Haraguchi
Address: B1-21, Jiǔxiānqiáo Lù 18, Cháoyáng, BeijingAccess: JiangtaiTel: 010-6433-6378Opening hours: 10am-10pmOpen year round