A game of mixed feelings, resembling nomadic people.


A game of mixed feelings, resembling nomadic people.

As nomads roam from place to place, they appropriate new styles and customs. THE HEARTBREAKERS too accrues a miscellany of new merchandise styles all the time. Seasonal items that match the ever-expanding brand image fill the showroom of their first flagship store. Two items that stand out are the Redwing Postman and the Rolex Explorer. Art, music, and books line the rear wall of the store. One can find 1970s rock alongside 1990s hiphop, and each item represents the influence studying abroad had on the designer, Masao Watanabe. Casual and semi casual, as well as streetwear mingle together forming the BEDWIN disruptive style and culture.

Words: Pen Editorial

Address: 2-22-1 Jingu-mae, Shibuya-ku, Tokyo
Tel: 03-6447-0361
Access: Harajuku
Opening hours: 11am-7pm
Closed: Monday
© Atsuko Toyama A summer standard, the aloha print. The Bobby hat.
© Atsuko Toyama The Rogers open-necked shirt, and the Marcy shorts.
© Atsuko Toyama Artist collaboration T-shirt Michael Carny and YOSHIROTTEN special edition.
© Atsuko Toyama The interior was designed by a tripster who works on furniture design and event production. A transparent paint layers the floors, making everything seem to float.


A modern edit of vintage appeal. TOPICS

Vintage apparel from Europe maintains its popularity in Japan, but many have voiced concerns about the clash between silhouettes of modern clothing and vintage styles. SCYE MERCANTILE has edited the 19th century English…

Bring old sneakers back to life. Customized. TOPICS

Stained and dilapidated sneakers no more. Sneaker & Chill all started with one man’s favorite sneakers, soiled from a party. This new store cleans, repairs, and customizes sneakers, and it’s the first store of its …

Camp Outdoors or Indoors TOPICS

A modern edit to an age-old passion. ROOT of Daikanyama strives to bring a new familiarity to the charm of camping equipment. As the first retail store for the Nordisk brand, they offer a wide selection of heavy-duty te…

Clothes that grow on you. Filson Tokyo Store TOPICS

Seattle’s 120 year-old clothier, C. C. Filson, originally designed its goods to withstand the harshest conditions of goldmines during the Gold Rush. Its robust workwear is made from high-quality, natural materials with …

The Hottest Clothing and Gear TOPICS

Narifuri continues its pursuit of new city–cycling fashion, and they’re celebrating their tenth anniversary with the renewal and reopening of their flagship store in Sendagaya. The first floor houses the mechanic shop, …

アセット 1