Aggressive and playful eyewear that brings the past into the future


Aggressive and playful eyewear that brings the past into the future

Elegant silhouettes with a playful spirit. DITA bases their concepts on vintage designs from the fifties to the eighties with a sporty flair, and their new flagships store has opened in Aoyama. Their classic styles offer a lot to love, but their newer styles such as the SYSTEM ONE are characterized by frames that combine titanium-forged side cups with titanium wire, delivering a powerful presence. The HARIOD line’s intellectual design through simplicity and its antique silver wire and 7mm gold rim leaves a strong impression. If you’re looking for some unique frame designs, take a trip to DITA. You’ll find timeless styles durable enough to last a lifetime.

Words: Pen Editorial

DITA Aoyama Flagship
Address: 1F Kaneko Building, 5-8-8 Minami-Aoyama, Minato-ku, Tokyo
Tel: 03-6433-5892
Access: Omotesando
Opening hours: 11am-8pm
Open year round
© Atsuko Toyama Located on Kotto Street, the shop sits behind a black Italian stone facade and boasts an elegant interior.
© Atsuko Toyama Some of the lines they sell include Tom Brown Eyewear and Christian Roth.
© Atsuko Toyama SYSTEM ONE has urbanized sophistication and unique details.
© Atsuko Toyama OAK focuses to give a 3D appearance to the frame which adds titanium parts to an acetate cellframe.
© Atsuko Toyama HARIOD has an unconventional frame contrast to a classic appearance.


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