Brunello Cucinelli: Stoicism in Fashion


Brunello Cucinelli: Stoicism in Fashion

The cashmere knit brand founded in 1978 by the 25-year old designer, takes aim at lifestyle beyond fashion. The new store quartered in the upscale fashion district of Milan, Via Monte Napoleone, imparts fashion signals to the world. The three-story building houses men’s wear, women’s wear, as well as accessories and interior home items. The new store conveys the rustic character of Solomeo, the company’s home. The entrance of the new store displays the skyline of the small town and the shop’s wood-clad interior brims with warmth and relaxing ambiance. Enjoy shopping while experiencing the brand’s sense of stewardship for the earth.

Text by Kiyoe Sakamoto

Brunello Cucinelli
Address: Via Monte Napoleone 27/C, 20121 Milano
Tel: 02-76015982
Access: Monte Napoleone
Opening hours: 10am-7pm (Monday to Saturday), 11am-7pm (Sundays and holidays)
Open year round
The 3rd floor has a living room where you can relax on their sofa while taking a close look at the items in the store, as well as a spacious fitting room.
The two large front windows at the entrance are a landmark.
The interior of the store has an “at home” feeling, as if you’ve come to a friend’s cabin to play.


Kick up your Nike style. TOPICS

Few people are unfamiliar with Nike products. The brand’s popularity should inspire more people to personalize their purchases. Nike Kicks Lounge Omotesando does precisely this, offering customization of apparel of up t…

Eco-friendly Men’s Fashion TOPICS

Vincent Orsini worked for 15 years in the research industry before embarking on a career in fashion. “I’ve always liked traveling and shopping, and I also have an interest in ecology,” says he, combini…

Immersed in a World Perspective TOPICS

Ginza’s Renga Street is now home to ISSEY MIYAKE—a maisonette style designed store with women’s wear on the first floor and men’s on the second. The second floor offers selections from four of the designer’s brand…

Bring old sneakers back to life. Customized. TOPICS

Stained and dilapidated sneakers no more. Sneaker & Chill all started with one man’s favorite sneakers, soiled from a party. This new store cleans, repairs, and customizes sneakers, and it’s the first store of its …

Kavat, Eco-friendly Shoes for Eco-conscious Feet TOPICS

The Ostermalm district of central Stockholm is home to the first Kavat street-level store. The company, established in 1945, 200km west of Stockholm in the town of Kumla, has always set a high standard for quality. They…

Worn by Those in the Know TOPICS

When one speaks of Bruno Bordese, several famous shoe brands often come to mind, ranging from avant-garde products to classic leather shoes by designers such as Vivian Westwood, Yoji Yamamoto, A. Testoni, and Dolce …


Les amoureux des belles matières et des savoir-faire d’exception n’ignorent pas que le Japon possède un trésor millénaire dans le département de Hyogo, notamment à Himeji et Tatsuno, à l’ouest de Kobé. En effet, cette r…

A modern edit of vintage appeal. TOPICS

Vintage apparel from Europe maintains its popularity in Japan, but many have voiced concerns about the clash between silhouettes of modern clothing and vintage styles. SCYE MERCANTILE has edited the 19th century English…

アセット 1