Onitsuka Tiger enjoys popularity as an apparel brand all over the world. Their new store, Nippon Made, in Omotesando features individually hand-crafted shoes and apparel. Precision and care go into each product. Craftspeople buff the top layer of finish from the uppers revealing the base of the Mexico 66 Deluxe SH. They also dye the Mexico 66 DX with compounds of dyes and iron taken from specific dirt. Technology from ASIC’s Institute of Sports Science finds new purchase in the Nippon Made Tiger, offering the exceptional cushioning one would expect from a high-performance shoe. The apparel from Nippon Made is born from the same attention to detail as the shoes—selvage denim manufactured on old machines and loopwheel sweats with air-in weaving. Each pair of shoes boasts the Made in Japan mark on its insole representing the company’s highest technology and craftsmanship.

Address: 4-24-14 Jingumae, Shibuya-ku, Tokyo
Tel: 03-6447-1701
Opening hours: 11am-9pm
Closed: Irregular
©Mai Hokari The quiet area of white tones with wooden beams across the ceiling is an ideal space for these limited edition sneakers that are as individual as snowflakes.
©Mai Hokari Generations of sneakers are collaborative efforts with fashion designers such as Kansai Yamamoto and photographer/film directors like Mika Ninagawa.
©Mai Hokari Pants and zip up sweat hoodie.


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