Showcasing Europe’s Favourite, Japan-made Quality Denim


Showcasing Europe’s Favourite, Japan-made Quality Denim

Japanese denim has recently got a reputation amongst denim enthusiasts as being the best in the world and for good reasons. Despite not having a long history, denim from Japan has become known for its top-quality construction and skilled craft required to make it.

An iconic denim brand from the country, Edwin has opened a brand-new flagship store in Tokyo’s Harajuku, the district often described as a fashion magazine come to life. Aspiring to take its name global with the concept boutique, the Japan’s largest jeans-maker re-imports and displays its premium denims popular in European metropolises including London, Milan and Paris.

Edwin’s selvedge denim jeans showcased here are all at the highest level of quality, manufactured by experienced craftsmen in its own factory in Tohoku region, but they are still affordable.

In this store, you can explore and find your favorites from a wide range of selection, regardless of your gender and lifestyle. The first floor features exclusive items available only at this shop, including limited editions and special washed jeans, but on the second floor, the main collection displayed is called ‘E Standard’, which offers unique products with no direct competition in terms of quality, price point and a ‘Made in Japan’ provenance.

Here you can experience the Edwin’s quality products and craftsmanship. Enjoy!

Address: 3-18-23 Jingumae, Shibuya-ku, Tokyo
Tel: 03-6447-0330
Opening hours: 11AM-8PM
Closed: Irregular
© Atsuko Toyama For a relaxing atmosphere, the second floor has the wood-colour interior, displaying the standard lineups.
© Atsuko Toyama The Slim Tapered is a modern slim fit with a slightly tapered leg.
© Atsuko Toyama The ED55 Japan Model is a relaxed tapered fit with a classic Edwin rainbow stitching.
© Atsuko Toyama The interior of the first floor looks like an Edwin store in Europe. Minimal and simple, the space incorporates and modernises the essence of traditional Japanese architecture. It’s a must-go for any denim enthusiasts who are looking for limited, premium jeans.


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