Concept Stores that Change with the Seasons

When Rei Kawakubo launched the brand COMME des GARÇONS back in 1969, she never imagined that she would one day be at the helm of a fashion empire. From the very start, the brand’s style was intended to be avant-garde, with asymmetric and deconstructed garments.

An idea devised by Rei Kawakubo

Since 2004, Rei Kawakubo, born in 1942, has also been in charge of Dover Street Market (DSM), concept stores created and fitted out by her and her husband, in which both fashion houses and young designers can display their collections. The layout changes every semester, signalling the change in the seasons; this innovation offers visitors and customers a new experience.

The duo opened their first boutique in London, before following this with shops in Tokyo, Shanghai, New York, and Singapore. With two shops having opened in Beijing and Los Angeles in 2018, the empire is growing. Celebrating its 50th anniversary in 2019, COMME des GARÇONS continues to be at the vanguard of the latest trends. Since then, the brand announced the creation of a new line based around a three-letter logo. Simple, basic, effective.

More information on Dover Street Market can be found on the concept stores’ website.