Doublet Demonstrates Ingenuity with Fabric

For its Spring/Summer 2019 collection, the brand Doublet, staying true to itself, revealed pieces based around relaxed cuts, with torn jumpers and bold, vintage graphics.

Unisex streetwear

A unisex brand, Doublet is famous in Japan but less well known in the rest of the world. In 2018, its founder Masayuki Ino won the LVMH Prize, following in the footsteps of Jacquemus and Marine Serre (with the winner receiving €300,000 and a one-year mentorship provided by a team from the LVMH group, making it the biggest yearly prize given out in the fashion world). When explaining their decision, the jury mentioned the ingenuity of Masayuki Ino’s fabrics and the quality of his pieces.

Gender neutral, inventive, technical: there aren’t enough adjectives to describe the work Masayuki Ino has been doing on streetwear since 2012 (and that has won him fans including Travis Scott and Kendall Jenner). What’s more, the label’s merchandising is original too: Doublet packages its t-shirts in noodle pots, and all that’s required  for the item to take shape is to… add some water and wait three minutes.

Doublet’s latest collections can be viewed on the brand’s website.