Doublet, the First Japanese Brand to be Awarded the LVMH Prize
The streetwear label by designer Masayuki Ino, characterised by the humour, strangeness and comfort of its pieces, received the prize in 2018.
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair&Makeup: Nori and Art Director: Yuma Higuchi
At 38 years old, Masayuki Ino became the first Japanese designer to receive the LVMH prize, which recognises young talent in fashion every year. The designer describes his streetwear label Doublet in three words: ‘Humour, strangeness, and comfort.’ His garments stand out for their colours and oversize cut.
Hawaiian shirts in plastic fabric, shiny Teddy jackets, fluorescent socks, and T-shirts full of pop culture references make up the brand’s universe. Having specialised in ready-to-wear since 2012 with Doublet, Masayuki Ino started out designing shoes. A graduate of the Tokyo Gakuen School of Fashion and Design, he is known for being the protégé of shoemaker Mihara Yasuhiro. Previously, the designer was recognised for a different project: a series of noodle boxes containing a compacted T-shirt that expands when you add water.
Masayuki Ino’s collections for Doublet can be found on the brand’s website, and on his Instagram account.
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
TRENDING
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
Tokyo's Transgender Community of the 1970s Immortalised by Satomi Nihongi
In her series ‘'70S Tokyo TRANSGENDER’, the photographer presents a culture and an aesthetic that are situated on the margins of social norms.
-
Kohei Yoshiyuki, the Voyeur of Tokyo's Voyeurs
The reedition of the publication ‘The Park’ takes us on a night walk through the parks of Tokyo, out in full sight.
-
Modernology, Kon Wajiro's Science of Everyday Observation
Makeup, beard shape, organisation of cupboards and meeting places: all of these details decipher 1920s Tokyoites.
-
Hiroshi Nagai's Sun-Drenched Pop Paintings, an Ode to California
Through his colourful pieces, the painter transports viewers to the west coast of America as it was in the 1950s.
