Doublet, the First Japanese Brand to be Awarded the LVMH Prize

At 38 years old, Masayuki Ino became the first Japanese designer to receive the LVMH prize, which recognises young talent in fashion every year. The designer describes his streetwear label Doublet in three words: ‘Humour, strangeness, and comfort.’ His garments stand out for their colours and oversize cut.

Hawaiian shirts in plastic fabric, shiny Teddy jackets, fluorescent socks, and T-shirts full of pop culture references make up the brand’s universe. Having specialised in ready-to-wear since 2012 with Doublet, Masayuki Ino started out designing shoes. A graduate of the Tokyo Gakuen School of Fashion and Design, he is known for being the protégé of shoemaker Mihara Yasuhiro. Previously, the designer was recognised for a different project: a series of noodle boxes containing a compacted T-shirt that expands when you add water.

Masayuki Ino’s collections for Doublet can be found on the brand’s website, and on his Instagram account.