Doublet, the First Japanese Brand to be Awarded the LVMH Prize
The streetwear label by designer Masayuki Ino, characterised by the humour, strangeness and comfort of its pieces, received the prize in 2018.
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair&Makeup: Nori and Art Director: Yuma Higuchi
At 38 years old, Masayuki Ino became the first Japanese designer to receive the LVMH prize, which recognises young talent in fashion every year. The designer describes his streetwear label Doublet in three words: ‘Humour, strangeness, and comfort.’ His garments stand out for their colours and oversize cut.
Hawaiian shirts in plastic fabric, shiny Teddy jackets, fluorescent socks, and T-shirts full of pop culture references make up the brand’s universe. Having specialised in ready-to-wear since 2012 with Doublet, Masayuki Ino started out designing shoes. A graduate of the Tokyo Gakuen School of Fashion and Design, he is known for being the protégé of shoemaker Mihara Yasuhiro. Previously, the designer was recognised for a different project: a series of noodle boxes containing a compacted T-shirt that expands when you add water.
Masayuki Ino’s collections for Doublet can be found on the brand’s website, and on his Instagram account.
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
Photos: Ittetsu Matsuoka, Styling: Demi Demu, Hair & Makeup: Nori, and Art Director: Yuma Higuchi
TRENDING
-
A Craft Practice Rooted in Okinawa’s Nature and Everyday Landscapes
Ai and Hiroyuki Tokeshi work with Okinawan wood, an exacting material, drawing on a local tradition of woodworking and lacquerware.
-
Hiroshi Nagai's Sun-Drenched Pop Paintings, an Ode to California
Through his colourful pieces, the painter transports viewers to the west coast of America as it was in the 1950s.
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
‘Shojo Tsubaki’, A Freakshow
Underground manga artist Suehiro Maruo’s infamous masterpiece canonised a historical fascination towards the erotic-grotesque genre.
-
‘Seeing People My Age or Younger Succeed Makes Me Uneasy’
In ‘A Non-Conformist’s Guide to Surviving Society’, author Satoshi Ogawa shares his strategies for navigating everyday life.
