SHAQUDA, Continuing a Legacy of Brushes

The brand sells brushes made by hand using techniques inherited from the Edo period, but with a minimalist, contemporary design.

01.07.2021

WordsClémence Leleu

© SHAQUDA

Cleansing, exfoliating, applying makeup… Each of the brushes made by Japanese brand SHAQUDA has a particular function, made possible by their shape and the type and density of the bristles, whether natural or synthetic, selected to make them. 

These products are handmade by artisans from the Kumano region, east of Hiroshima, renowned throughout Japan since the Edo period (1603-1868) for manufacturing brushes. SHAQUDA is based there with a view to perpetuating this centuries-old expertise while adding a modern touch, particularly their softly curved, minimalist design. Each brush is designed with the same foundation: walnut wood, to which hair, whether natural—like goat, horse, or squirrel hair—or synthetic, is then affixed. 

 

Brushes with multiple properties

Although the brand is immediately associated with makeup brushes, SHAQUDA also makes massage brushes for both the face and body. Thus, the brand has developed selection protocols for the types of hair for their different properties, whether cleansing or exfoliating. These delicate objects make it possible to enjoy the benefits of Japanese baths outside of Japan

 

In Europe, SHAQUDA’s products can be found in the Bijo online shop.

© SHAQUDA

© SHAQUDA

© SHAQUDA

© SHAQUDA

© SHAQUDA

© SHAQUDA

© SHAQUDA