NAGAE+ — an Avant Garde Space to Fully Appreciate the Awesomeness of Tin

With a foundation in metal processing technology in Takaoka, NAGAE+ (‘Nagae Plus’) is a brand that has been producing a string of products involving a fusion of various artisanal skills from around the world. Products having tradition and leading-edge technology as their themes, ranging from tablewares, fashion accessories, and massaging tools, have brought recognitionin Japan and worldwide, to this brand for its design sense and high production technology.

Their first directly managed shop opened in November 2018 in Gaienmae neighborhood. Inside is a quality space, the walls glittering with abundant use of tin, the main material in products by Nagae Plus. There is also another space called Kobiruya (‘Little Noon Hut’). ‘Little Noon’ (kobiru) is a custom in the Hokuriku-Shinetsu and Tohoku regions north of Tokyo, to have a work break with a simple snack. Starting from the spring of 2019, Kobiruya will start offering Japanese tea and Japanese sake served on the company’s own products. With a view to reducing the social problem of wasted food, Kobiruya plans to develop a diverse menu that includes chirashi-zushi utilizing scraps of raw fish that would ordinarily be discarded by sushi shops, together with bar snacks and sake from specialty brewers.

Prior to opening, Nagae Plus held a collaborative event about chocolate and Japanese sake with Takatsugu Yamashita, the iconic symbol of ‘Minimal Bean-to-Bar Chocolate’, and sake guru Shimon Nakayama. As for future workshops, Shoko Tsurumoto, spokesperson for Nagae Plus, says that the shop ‘wants to be a platform to facilitate the unique traditions of creativity in Japan’.

Gift selection, naturally, but also gastronomical adventures are great at Nagae Plus. Truly a shop where you can experience Japanese creativity in unexpected ways.