JITENSHA, the Bike Blending Japanese Minimalism and French Design

Nicolas, an ardent lover of Japan and a young French entrepreneur, decided to settle in Tokyo. He quickly set up his own business and called upon two of his friends for help: Franck, a designer, and Cédric, a cinema production manager. Their love of both design and Japan is what brings them together.

‘Our idea is to take inspiration from the minimalist, ultra-modern and traditional Japanese style and combine it with the French spirit and our own bike culture’, they explain.

An ultra-light electric bike

Thus, in 2016, JITENSHA was born, a brand of bikes assembled by hand in Paris. JITENSHA preaches values that are very much in keeping with current trends, offering a piece of equipment that describes itself as ‘simple and pared down’. With a subtle blend of elegance and sobriety, JITENSHA wants to strip its product down to the bare essentials.

The brand also offers electric models, controlled through Bluetooth and a smartphone app. E-JITENSHA has a 30-km range and assistance up to a speed of 25 km/h. The bonus with this product is its weight, coming in at just 13 kg, which is sure to delight cycling enthusiasts.

More information on JITENSHA can be found on the brand’s website.