HIGASHIYA, an Ultra Modern Confectioner
The company reworks traditional Japanese confections by changing their aesthetic, without straying from their usual flavours.
Wagashi, traditional confections that accompany matcha during the tea ceremony, often come in plant-based or animal shapes. Thus, foodies can enjoy a sweet shaped like a leaf in autumn, while in spring, these sweets take the form of cherry blossoms.
However, in the confectionery shop HIGASHIYA, wagashi enthusiasts may be taken aback. Here, the sweets take the form of sticks, bars, little round balls like marbles, and even sushi from Nara, covered in a delicate leaf. ‘We enjoy it with our eyes, attentively listen to its sound and smell its subtle fragrance. We touch it with our fingers, feel it on our tongue—then finally taste it’, the confectioner’s website declares.
Although HIGASHIYA, who opened their first shop in 2003, shake up the traditional aesthetic of Japanese confections, they respect certain traditions scrupulously. As with classic confections, the ingredients for the wagashi made by HIGASHIYA change with the seasons; the sweets are made using fresh produce and even though their shape is reinvented, their flavours remain unchanged. Thus, red bean paste tends to be dominant.
Customers can taste the sweets in the HIGASHIYA shops, which also house, like HIGASHIYA GINZA, a tea room with a minimalist feel that offers drinks that marry perfectly with each of the sweet treats made by the confectioner.
More information about HIGASHIYA’s menu can be found on the confectioner’s website.
Address: Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 1 Chome−7−7 Pola Ginza Building 2F
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