Bespoke: Built to Ride


CHERUBIM boasts some of the world’s most sought after handcrafted bicycles. Established in 1965 by Hitoshi Konno, CHERUBIM now is run by his son, Shinichi Konno. The second generation custom bike builder has garnered international praise with both Best in Show and President’s Choice awards for his progressive and eccentric designs as he sets the gold standard in handcrafted steel bike frames. In this episode, the master builder grants us access to his workspace and tells us about the tribulations of bike building.

*This short film is a collaborative work with, a community-driven initiative that aims to capture, document and communicate Tokyo’s urban culture.