Michaël Renassia’s Retro-Futuristic Art, Born between Paris and Tokyo
The visual artist and audio technician's video sequences combine the Western 90s aesthetic with the quirky kawaii spirit.
Like something salvaged from a wrinkled VHS tape, the video sequences created by Parisian artist, director, and audio technician Michaël Renassia are striking. The artist works in the heart of the Japanese experimental scene, and his aesthetic borrows as much from the 90s as it does from the quirky universe of kawaii, a reminiscence of the six years Michaël Renassia spent living in Japan.
Subverting Japanese aesthetics
His colourful pop creations hold universal appeal for musicians (Para One, Mr Oizo, and Basement Jaxx) and brands (Le Bon Marché, Balmain, and Nike) alike, for whom the artist makes videos and advertising films that are as immersive as they are playful.
Some of Michaël Renassia’s videos are available to watch on his Vimeo channel.
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