Yu Masui, an Eccentric, Uninhibited Approach to Fashion

Yu Masui, a London-based blogger and journalist, catches the attention with his eccentric, falsely nonchalant looks. He started out as a buyer, but his talent for picking out rare gems and his flair for finding emerging talent quickly made him an emblematic figure.

Multicoloured garments, dressing gowns worn as jackets, short-shorts, shoes in the shape of fish or animals’ paws and boldly transparent pieces: Yu Masui‘s inspiration grows every time he appears in front of a camera. In his spare time, he writes about food, travel, beauty, lifestyle and fashion on his personal blog.