Bringing the Products of Edo, Tokyo to the World: Early Release of the Concept Videos for the ‘Edo Tokyo Kirari Project’
Supporting businesses that strive to take on new challenges and enable new possibilities, the Edo Tokyo Kirari Project uses techniques that have been passed down from Edo to modern Tokyo.
Five years have passed since the project was launched, and the concept videos have finally been completed.
To date, 22 model businesses have participated in the project to act as representatives of Tokyo and promote the brand of Edo Kirari, both within Japan and around the world.
The project consists of two parts: ‘Grace,’ which looks at beautiful novel products that continue the traditional Edo aesthetic, and ‘Craft,’ which looks at the techniques used in handmade crafts that have been passed down for generations.
The two videos condense the charm of ‘Tokyo’s treasure’ into 30 seconds.
Edo Tokyo Kirari Online Storewww.store.kirari.metro.tokyo.lg.jp/language/en/currency/GBP
The Taboo-Breaking Erotica of Toshio Saeki
The master of the 1970s Japanese avant-garde reimagined his most iconic artworks for a limited box set with silkscreen artist Fumie Taniyama.
The Surreal World of Icelandic Twins
The series ‘Eagle and Raven’ by photographer Ariko Inaoka allows its audience to spend seven summers in the daily lives of two sisters.
David Bowie Dressed by Kansai Yamamoto
The English singer was strongly influenced by 'kabuki' theatre and charged the Japanese designer with creating his costumes in the 1970s.
'Fuzei', a Very Japanese Feeling
In his eponymous series of shots of urban scenes, photographer Ryota Kajita seeks to define a word that is difficult to translate.
William Klein, an American in Post-war Japan
In his book 'Tokyo 1961', the photographer documents an unusual section of Japanese society in the style of a photo-journal.