Bringing the Products of Edo, Tokyo to the World: Early Release of the Concept Videos for the ‘Edo Tokyo Kirari Project’
Supporting businesses that strive to take on new challenges and enable new possibilities, the Edo Tokyo Kirari Project uses techniques that have been passed down from Edo to modern Tokyo.
Five years have passed since the project was launched, and the concept videos have finally been completed.
To date, 22 model businesses have participated in the project to act as representatives of Tokyo and promote the brand of Edo Kirari, both within Japan and around the world.
The project consists of two parts: ‘Grace,’ which looks at beautiful novel products that continue the traditional Edo aesthetic, and ‘Craft,’ which looks at the techniques used in handmade crafts that have been passed down for generations.
The two videos condense the charm of ‘Tokyo’s treasure’ into 30 seconds.
Edo Tokyo Kirari Online Store
www.store.kirari.metro.tokyo.lg.jp/language/en/currency/GBPTRENDING
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Luxury Glamping at the Foot of Mount Fuji
This glamping site comprises 40 cabins, little white cubes that could be mistaken for pieces of modern art.
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BDSM in the Shadows of 90s Japan
Enfant terrible of Japanese literature Ryu Murakami dissects the underbelly of corporate hedonism through erotic cinema in ‘Tokyo Decadence’.
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Paris, Tokyo: Robert Compagnon
With his co-chef and talented wife, Jessica Yang, Robert Compagnon opened one of the top new restaurants in Paris: Le Rigmarole.
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Toulouse-Lautrec and His Japanese Influences
Inspired by his Japanese counterparts, the painter reinvented form and technique within his art and is indebted to printmaking techniques.
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Recipe for Ichiraku Ramen from ‘Naruto’ by Danielle Baghernejad
Taken from the popular manga with the character of the same name who loves ramen, this dish is named after the hero's favourite restaurant.
