Bringing the Products of Edo, Tokyo to the World: Early Release of the Concept Videos for the ‘Edo Tokyo Kirari Project’
Supporting businesses that strive to take on new challenges and enable new possibilities, the Edo Tokyo Kirari Project uses techniques that have been passed down from Edo to modern Tokyo.
Five years have passed since the project was launched, and the concept videos have finally been completed.
To date, 22 model businesses have participated in the project to act as representatives of Tokyo and promote the brand of Edo Kirari, both within Japan and around the world.
The project consists of two parts: ‘Grace,’ which looks at beautiful novel products that continue the traditional Edo aesthetic, and ‘Craft,’ which looks at the techniques used in handmade crafts that have been passed down for generations.
The two videos condense the charm of ‘Tokyo’s treasure’ into 30 seconds.
Edo Tokyo Kirari Online Store
www.store.kirari.metro.tokyo.lg.jp/language/en/currency/GBPTRENDING
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The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
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‘Morning Glory’, Bodies Dancing into the Dusk
Mexican photographer Orlando Vega captures the life cycle of the popular flower in Japan through a play of fabrics and shadows.
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PIGMENT, a Shop-Museum Dedicated to Art Supplies
In this store designed by Kengo Kuma, visitors come not only to stock up on materials, but also to admire the coloured pigments on the wall.
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The Forest that Inspired 'Princess Mononoke' in Yakushima
This mountainous island is teeming with natural wonders, from beaches with star-shaped sand to a virgin forest that inspired Hayao Miyazaki.
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Rituals of Ancient Gay Shunga Erotica
Shunga was prolific in Japan during the Edo period, with ‘nanshoku’ referring to the depiction of homosexual erotica.
