It seems like a logical progression: having already designed huts and houses (currently only available in Japan), MUJI launched the hotel market. The first hotel, MUJI Hotel Shenzen, located in Guangdong province in China, opened last January. A second, in Beijing, is scheduled to welcome its first guests this summer. However, you’ll have to wait until spring 2019 if you want to stay in Tokyo’s MUJI Hotel which will be situated in the very fashionable Ginza district.

MUJI Hotel offers a relaxing lifestyle which is based on two principles: minimalism and quality. As the company has over nine hundred shops all over the world, it seems fair to assume that the Japanese spirit appeals to people well beyond the borders of the archipelago. Alluding to the evolution of the position occupied by travel in our societies, the brand’s representatives explain that it’s become part of our everyday life, it’s an activity which was once extraordinary but which has now become ordinary, one in which we once simply participated but now create.

The brand aims to make travellers feel calm by creating an environment in neutral tones which seems subtly familiar. In the bedroom, simplicity reigns. The walls are lined with light-coloured wood and all items come from MUJI stores, from the toothbrushes to the built-in CD player, the latter being the work of designer Naoto Fukasawa. Timeless in its clean lines and ultra modern in its vision, MUJI is clearly pursuing its zen adventure.