Anticipating Fashion, the Vision of Tetsuya Okada
The entrepreneur launched Globe Specs, an eyewear store, at a time when prescription glasses were not considered to have a place in fashion.
At the beginning of his career, Tetsuya Okada did not imagine that he would go on to start his own business. The Hiroshima native, who spent several years in the United States, first worked in the banking sector before turning his attention to fashion. This was when he realised, in the early 1980s, the potential fashion for prescription glasses, and began to reflect on a project.
Globe Specs launched in 1998 and the brand now has three shops in Tokyo and Kyoto. Tetsuya Okada’s trendy selection and approach towards clients — with limited sales spaces but particular care taken with regard to customer services and relations — have twice won him the Best Optical Store Award at the Milan Trade Show.
More information about Globe Specs can be found on the brand’s website.
View this post on Instagram
TRENDING
-
Tokyo's Transgender Community of the 1970s Immortalised by Satomi Nihongi
In her series ‘'70S Tokyo TRANSGENDER’, the photographer presents a culture and an aesthetic that are situated on the margins of social norms.
-
‘Tokyo-Ga’, a Waking Dream of Tokyo
In this documentary, Wim Wenders follows in the tracks of his favourite director, Yasujiro Ozu, and his legendary film ‘Tokyo Story’.
-
Yukio Mishima and the Acceptance of his Homosexuality in Post-War Japan
In 'Confessions of a Mask', a novel inspired by his life, the author details the struggle to accept his difference in a conservative society.
-
The Sensuality Between a Woman and an Octopus: a Modern Take
The series 'Hysteric Ten' by photographer Sawatari Hajime revisits one of the most sulphurous relationships in Japanese art.
-
A Documentary Examining Daido Moriyama's Photographs
This feature film sketches a portrait of the Japanese photographer while following the reprinting process for one of his first books.
