Studio Ghibli in Collaboration with Loewe

Known for attaching great importance to monitoring merchandise and its image, the Japanese company Ghibli grants a special position to the Spanish firm Loewe.

The two companies share certain humanist values like showcasing craftsmanship in all its forms, in fashion and animation alike, and respecting nature. They decided to come together for a period from 2021-2024.

Supporting the Ghibli Museum

The Loewe Foundation, created in 1988 by Enrique Loewe Lynch, has committed to offering financial support to the Ghibli Museum, founded in 2001, for three years. The objective of this collaboration is to maintain the establishment’s instructional programme. The private organisation, now run by Sheila Loewe, exists to promote creativity, educational programmes and the preservation of heritage through various artistic domains.

The Japanese cultural centre located in Mitaka responds perfectly to the commitments of its new patron. Its permanent exhibitions reveal the secrets of how the eponymous studio’s feature films were made. ‘We are delighted to see Loewe, a maison with craftsmanship at the core of its identity, and the Ghibli Museum, which communicates the warmth of handcraft through the animation of thousands of drawings, come together’, declared the director Kazuki Anzai in a press release. 

An ode to nature and craftsmanship 

These shared values between Loewe and Ghibli are also illustrated in a capsule collection released in January 2021. This collaboration is inspired by the film directed by Hayao Miyazaki, My Neighbour Totoro (1988).

‘There is a natural longing for heartwarming feelings right now. When I think of a movie that affords me that kind of solace, speaking just as directly to a child as it does to an adult, that movie is My Neighbour Totoro’, explained Jonathan Anderson, Artistic Director at the luxury brand, in an interview for LVMH.

The ready-to-wear brand’s reputation rests on its leather artisans and its blending of fashion and contemporary art. Thus, Loewe transposes the dreamlike universe of the keeper of the forest —the susuwatari (the balls of soot known as the soot sprites in the English version), the magic camphor tree— through over sixty-five emblematic products, from clothing to bags and accessories. The art of the master of animation loses nothing of its significance when teamed with the high-quality craftsmanship from the Spanish brand. 

More information on the collaboration between Studio Ghibli and Loewe can be found on LMVH’s official site.