Cha Cha Matcha: The Address for Matcha Lovers in New York

Matcha, New York and Instagram: these three magic ingredients are currently huge in the ‘Big Apple’ and, more specifically, at Cha Cha Matcha, the new favourite spot amongst social media ‘influencers’. There are probably three reasons for this: the pink shopfront is perfectly photogenic, the green colour of the tea and its creative presentations look great on social media and the drink itself – a finely ground green tea powder which offers numerous health benefits, including a high number of antioxidants – is still very (and we mean very) fashionable at the moment. #healthy. 

The brains behind this concept are two friends, Matthew Morton and Conrad Sandman, who met at the University of New York. Following a trip to Uji in Japan, they decided to import the flavours they discovered there to New York. Since its opening, and largely thanks to social media, Cha Cha Matcha has become a hip place to go to drink tea (but not only). Especially since the drink gives you a boost but without the restlessness that coffee can cause. And, of course, it makes a pretty photo!