30 Years of Beauty Trends in Japan, by Shiseido
From long, coloured hair to tomboy haircuts, and heavy foundation to lighter makeup, fashion's evolution says a lot about the Japanese woman.
© Shiseido
In a one-minute-long video, Japanese cosmetics and skincare brand Shiseido features Suzuki Setsuko, one of its leading makeup artists. In the video, she uses her expertise to recreate the main Japanese trends of the last thirty years.
From coloured eyelids to excessive foundation, and from glossy lips and long coloured hair to tomboy haircuts, this video offers an opportunity to (re)discover the evolution of fashion and, in the process, to question the notion of femininity, not so distanced from European trends.
More videos from Shiseido are available on its Youtube channel.
TRENDING
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
Paris, Tokyo: Robert Compagnon
With his co-chef and talented wife, Jessica Yang, Robert Compagnon opened one of the top new restaurants in Paris: Le Rigmarole.
3:31 -
The Story of Sada Yacco, the Geisha who Bewitched Europe
Described by Dazed magazine as the first beauty influencer, she has been restored to her former glory since 2019.
-
Ito Jakuchu's Naturalist Paintings
From 15 September until 14 October 2018, the Petit Palais showcased the artist's iconic ‘Images of the Colourful Realm of Living Beings’.
-
Chiharu Shiota, Red Threads of the Soul
Last year, more than 660,000 people visited the retrospective 'Chiharu Shiota: The Soul Trembles' exhibit at the Mori Art Museum.
