30 Years of Beauty Trends in Japan, by Shiseido
From long, coloured hair to tomboy haircuts, and heavy foundation to lighter makeup, fashion's evolution says a lot about the Japanese woman.
© Shiseido
In a one-minute-long video, Japanese cosmetics and skincare brand Shiseido features Suzuki Setsuko, one of its leading makeup artists. In the video, she uses her expertise to recreate the main Japanese trends of the last thirty years.
From coloured eyelids to excessive foundation, and from glossy lips and long coloured hair to tomboy haircuts, this video offers an opportunity to (re)discover the evolution of fashion and, in the process, to question the notion of femininity, not so distanced from European trends.
More videos from Shiseido are available on its Youtube channel.
TRENDING
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
The Forest that Inspired 'Princess Mononoke' in Yakushima
This mountainous island is teeming with natural wonders, from beaches with star-shaped sand to a virgin forest that inspired Hayao Miyazaki.
-
Rituals of Ancient Gay Shunga Erotica
Shunga was prolific in Japan during the Edo period, with ‘nanshoku’ referring to the depiction of homosexual erotica.
-
Shizuka Yokomizo, between Exhibitionism and Surveillance
'Dear Stranger' is the story of a troubling relationship between the photographer and the subject, who meet without seeing each other.
-
Recipe for Ichiraku Ramen from ‘Naruto’ by Danielle Baghernejad
Taken from the popular manga with the character of the same name who loves ramen, this dish is named after the hero's favourite restaurant.
