Bringing the Products of Edo, Tokyo to the World: Early Release of the Concept Videos for the ‘Edo Tokyo Kirari Project’
Supporting businesses that strive to take on new challenges and enable new possibilities, the Edo Tokyo Kirari Project uses techniques that have been passed down from Edo to modern Tokyo.
Five years have passed since the project was launched, and the concept videos have finally been completed.
To date, 22 model businesses have participated in the project to act as representatives of Tokyo and promote the brand of Edo Kirari, both within Japan and around the world.
The project consists of two parts: ‘Grace,’ which looks at beautiful novel products that continue the traditional Edo aesthetic, and ‘Craft,’ which looks at the techniques used in handmade crafts that have been passed down for generations.
The two videos condense the charm of ‘Tokyo’s treasure’ into 30 seconds.
Edo Tokyo Kirari Online Store
www.store.kirari.metro.tokyo.lg.jp/language/en/currency/GBPTRENDING
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
The Little Japanese Car That Conquered Great Britain
Nicknamed ‘The Fig’ by its owners, this four-seat coupe was only produced in 1991 and has achieved cult status in Great Britain.
-
‘Chindogu’, the Genius of Unusable Objects
Ingenious but impractical inventions: this was all that was required for the concept to achieve a resounding success.
-
Yukiko Noritake, a Children's Illustrator in France
The artist, who lives in Paris, produces works created using acrylic paint among other for the publisher Actes Sud Junior.
-
‘Seeing People My Age or Younger Succeed Makes Me Uneasy’
In ‘A Non-Conformist’s Guide to Surviving Society’, author Satoshi Ogawa shares his strategies for navigating everyday life.
