Bringing the Products of Edo, Tokyo to the World: Early Release of the Concept Videos for the ‘Edo Tokyo Kirari Project’
Supporting businesses that strive to take on new challenges and enable new possibilities, the Edo Tokyo Kirari Project uses techniques that have been passed down from Edo to modern Tokyo.
Five years have passed since the project was launched, and the concept videos have finally been completed.
To date, 22 model businesses have participated in the project to act as representatives of Tokyo and promote the brand of Edo Kirari, both within Japan and around the world.
The project consists of two parts: ‘Grace,’ which looks at beautiful novel products that continue the traditional Edo aesthetic, and ‘Craft,’ which looks at the techniques used in handmade crafts that have been passed down for generations.
The two videos condense the charm of ‘Tokyo’s treasure’ into 30 seconds.
Edo Tokyo Kirari Online Store
www.store.kirari.metro.tokyo.lg.jp/language/en/currency/GBPTRENDING
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The Artistry of Bondage by Hajime Kinoko
The artist transcends the practice of ‘shibari’ in performances where threads, not bodies, take center stage.
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The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
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JITENSHA, the Bike Blending Japanese Minimalism and French Design
The brand assembles its models by hand in Paris, drawing inspiration from the sleek, light bikes seen in the streets of Japan.
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Recipe for English Breakfast with ‘Udon’ by TheSocialFood
The indulgence of crispy bacon is paired with the chewiness of Japanese 'udon' noodles in this comforting recipe.
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Alpine Walks and Hot Springs in Hachimantai
With lush virgin forests, snowy peaks and 'onsen', the Hachimantai region offers the perfect escape for nature enthusiasts.
