Masahiro, the Distillery Reinventing Gin
The first vintage released by this 100-year-old producer from Okinawa is made from 'goya', a local plant said to increase life expectancy.

© MASAHIRO SHUZO CO., LTD.
Situated in the south of the Japanese archipelago, Okinawa Island is known for the impressive life expectancy of its residents that some have attributed to their regular consumption of goya, an extremely bitter, warty member of the Cucurbitaceae family.
Launched at the end of 2017 by the Masahiro distillery, which specialises in awamori (a close relation of shochu, a Japanese liqueur distilled from rice, barley, brown sugar, or sweet potato), Masahiro Okinawa Gin is the first gin to have been made on the island. Produced through a hybrid distillation process that is in some ways similar to the process used to make awamori, this gin is somewhat reminiscent of the former in terms of flavour.
With roselle (a species of hibiscus) flowers, guava leaves, long pepper, and, of course, goya, the elements comprising the aromatic base of this gin are all grown and sourced locally. Although the health benefits of distilled goya are still yet to be scientifically proven, this gin remains a curiosity with a subtropical flavour.
More information on Masahiro Okinawa Gin can be found on the distillery’s website.
© MASAHIRO SHUZO CO., LTD.

© MASAHIRO SHUZO CO., LTD.

© MASAHIRO SHUZO CO., LTD.
TRENDING
-
A Craft Practice Rooted in Okinawa’s Nature and Everyday Landscapes
Ai and Hiroyuki Tokeshi work with Okinawan wood, an exacting material, drawing on a local tradition of woodworking and lacquerware.
-
Hiroshi Nagai's Sun-Drenched Pop Paintings, an Ode to California
Through his colourful pieces, the painter transports viewers to the west coast of America as it was in the 1950s.
-
The Tattoos that Marked the Criminals of the Edo Period
Traditional tattoos were strong signifiers; murderers had head tattoos, while theft might result in an arm tattoo.
-
‘Shojo Tsubaki’, A Freakshow
Underground manga artist Suehiro Maruo’s infamous masterpiece canonised a historical fascination towards the erotic-grotesque genre.
-
‘Seeing People My Age or Younger Succeed Makes Me Uneasy’
In ‘A Non-Conformist’s Guide to Surviving Society’, author Satoshi Ogawa shares his strategies for navigating everyday life.



